1 Avant Garde or Solex Black Italic headline in all caps with tight kerning. 2 Avant Garde sub-head in upper- and lowercase. 3 Avant Garde Light for call-outs (if only a few words). 4 Avant Garde Light for main body copy. 5 Avant Garde Light for legal copy at 6pt or larger. When combining all the fonts correctly, the information hierarchy created easily delineates copy importance. page 12 typography / do’s 1 2 3 4 5