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Beckett works in 4 of the different ways we’re about None of the farmers in his vertical garden to talk about— have to really understand soil pH, because 01 he’s a service worker they use a system of robots to monitor it and alter it with very little human interaction. (people skills, the farming, tutoring Robots also pick the cherry tomatoes from and the touring), the plants when they’re at peak harvest (also determined by machines). 02 a knowledge worker (writing, architecture, math), and 03 a super-worker in one category (he’s highly paid for his math skills, and truly one of the best tutors in the area). Beckett’s life also benefits from a ton of 04 robo-worker help 125

OgilvyRED Future of Work Flipbook - Page 118 OgilvyRED Future of Work Flipbook Page 117 Page 119