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4 days a week Beckett publishes articles on design. He doesn’t make any real money from publishing, either, but it’s what built his reputation as a thinker in the architectural world (and what earned him that first commission). 1 day a week Beckett hosts architectural tours of NYC to tourists and shows how math can be seen in the architecture of the everyday world. He runs these tours through Airbnb, where he is a 5 star super-host, so his tours fill up. These tours combine almost all of Beckett’s hard and soft skills—his public reputation, his math and architectural know- how, his storytelling ability, and his gentle way with people. 124

OgilvyRED Future of Work Flipbook - Page 117 OgilvyRED Future of Work Flipbook Page 116 Page 118