For today’s young people, it is time to give up thinking of jobs or career paths as we once did and think in terms of taking on assignments one after the other. [It’s about] taking individual responsibility and not depending on any particular company… The stepladder is gone, and there’s not even the implied structure of an industry’s rope ladder. It’s more like vines, and you bring your own machete. -Peter Drucker to the Harvard Business Review, 1992 121
OgilvyRED Future of Work Flipbook Page 113 Page 115