“ For the past forty years, those are HAVE probably the most uttered words inside any high school guidance counselor’s office. Have a rational plan, the advice goes, (like becoming an accountant) in case your irrational plan (like becoming SOMETHING a movie star) doesn’t work out. It’s good advice. However, that kind of guidance is no longer applicable. Today’s kids won’t have careers in TO FALL the singular sense. Instead they’ll have something that looks more like a professional ecosystem, a series of things that they do for varying reasons. ” I can imagine my 10 year old son Beckett’s BACK ON career looking something like this: 122
OgilvyRED Future of Work Flipbook Page 114 Page 116