2021 Owens Corning Sustainability Report | Our Approach | Digital Transformation | 67 Owens Corning’s digital framework is built to address some of our key aspirations, including the following: Improving manufacturing Through analytics and modeling, we are optimizing our manufacturing operations, and digital technologies are enabling us to integrate engineering data with manufacturing science, automation, and controls, so we can design and build plants more efficiently. Driving efficiency Digital tools are transforming the workplace, enabling us to organize work and collaborate better while communicating thoughts, ideas, and interactions between our employees and stakeholders, as well as facilitating the analysis of large and diverse data sets. Generating revenue Our market-facing initiatives include the use of digital marketing channels, engagement systems, and e-commerce tools. These digital tools and solutions drive awareness of our products, increase brand loyalty and advocacy, and support the e-commerce momentum in the industry — while also helping our customers, contractors, and influencers grow their businesses. OUR APPROACH Photo submitted by: Jill Ries | Granville, Ohio, U.S. At the Owens Corning Science & Technology Center in Granville.