Checkout buttons Checkout buttons live in a digital merchant experience and trigger a VISuAL EXAMPLES COMING SOON checkout flow. • Sunrise is the preferred button color for buttons that lead to a payment flow. Silver buttons are only an option if the sunrise color doesn’t pop on a merchant’s page or for more high-end merchants (e.g. Neiman Marcus or Burberry). • The checkout button comes in three formats: º Branded: This option features the PayPal logo on the right and the call-to-action on the left. º unbranded: This option is just the call-to-action copy. º unbranded with acceptance marks: Similar to the unbranded version, this has the appropriate acceptance marks centered below the button. • All non-logo, call-to-action text should be in the alternate typeface, helvetica Neue roman/regular. The alternate typeface is used in this exceptional case to maximize legibility for on-screen experience. use Arial regular when text size is smaller than 8pt. • When CTA text does not fit on one line, text should appear on a second line below the first text line, and aligned-right with first text line. DO NOT create your own buttons. Please contact the Global Brand Team when a specific button is needed. ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 24