PayPal product lockups This treatment is ONLy uSED fOr PrODuCT NAMES, not for any other instances. Notice the difference between this lockup and the pipeline, this version has no dividing line between the PayPal logo and the product name. Please have your treatment reviewed by the Global Brand Team before releasing. following this convention creates global consistency and eliminates one-offs that don’t look like they’re Typeface is helvetica Neue Light Cap height aligns with the “a” of part of PayPal. set in Slate. PayPal logo. Payments Pro The space between Baseline aligns with PayPal logo. elements is equal to the width of helvetica Neue Light “X” with the “m” in the trademark. EXAMPLES Express Checkout Online Invoicing Payflow Payment Gateway Virtual Terminal Pay Later ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 12