Log In with PayPal button The Log In with PayPal button is the first introduction to the PayPal VISuAL EXAMPLES COMING SOON brand. It is important that we unify this experience to remain true to our one brand, one voice ethos. • Silver is the primary button color because it utilizes the full color PayPal logo. • Blue is the alternate color and should only be used if the silver button will not pop or if requested. • All non-logo, call-to-action text should be in the alternate typeface, helvetica Neue roman/regular. The alternate typeface is used in this exceptional case to maximize legibility for on-screen experience. use Arial regular when text size is smaller than 8pt. DO NOT create your own buttons. Please contact the Global Brand Team when a specific button is needed. ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 25