Brand checklist The following is a short checklist that you can use against your PhOTOGrAPhy item to see how close you are to ‘on brand’. Please read through • Are you using photography that emphasize the PayPal brand the guidelines to make sure you have a good grasp of the scope personality (humanistic)? of your project. This checklist is just the essentials; it doesn’t • Are you adding a touch of blue to your photography? address specifics. If you have any challenges beyond those listed below, please contact the Global Brand Team. COPy BASICS • Is the language uncomplicated? Is it simple and straightforward? LOGO • Is the language and look people focused? • Are you addressing the principles of PayPal (It’s the one way to • Are you using the correct logo? pay, any way I want to pay and everywhere I want to pay)? • Are you following the clear space regulations? ACCEPTANCE MArK AND BADGES • Are you following the guidelines around the logo don’ts? TyPEfACE • Are you correctly using a PayPal acceptance mark? • Are you able to place the PayPal acceptance mark as the first • Are you using helvetica Neue Light or alternate typefaces? acceptance mark in a list? • Are you following the typeface in use rules? • Are you using the correct badge? COLOr PALETTE • Are PayPal’s primary colors the hero of the collateral? • have you used the accent / neutral palette appropriately (not a necessity)? ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 39