Core brand elements cheat sheet The PayPal logo is rounded to The twin bands are derived from the PayPal logo and The Double P is a short-hand show PayPal’s approachability. can be used to help emphasize different elements. mark to be used under spacial restrictions. PAY BLUE PAL BLUE WHITE SAND PALE SAND F E A A E M A M U TO N RY LE LI SE A RI LU R AQ M E P E TO B NG A T SLATE PALE SLATE The choice is yours. Pay and Pal blue should be leveraged as much as Neutral colors are to be used to Accent colors can be used sparingly to help add Photography the slight touch Typography all communications possible to help ensure brand consistency. add warmth. visual interest. of blue adds a branded sense are done through helvetica Neue White space should be utilized to keep the tone to all photography. Light to maintain a constant voice. open and inviting. ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 4