The brand is in our hands We must occupy an essential role in our customers’ lives, and ensure our customers’ experience of PayPal is outstanding, every time. AS yOu DO yOur WOrK, ASK yOurSELf ThESE fOur QuESTIONS: 1. Secure: Are we making sure people know they have the most 3. Advocate: Are we acting as a fierce advocate that gives customers up-to-date and innovative security — always? more control and greater value? 2. Simple: Are we creating simple and intuitive experiences that 4. Delivering on Brand Promise: Are we making it simple for our make it easy for people to make the decision they want to make? customers to get more of what they want from their money? ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 37