Pipeline lockups (PayPal entities) The pipeline treatment is ONLy fOr NON-PrODuCT PayPal entities. Please have your pipeline treatment reviewed by the Global Brand Team before releasing. following this convention creates global consistency and eliminates one-offs that don’t look like they’re part of PayPal. Divider line is centered vertically within Cap height aligns with the “a” of the cap height. PayPal logo. Austin Design Center The space between Typeface is helvetica Neue Light Baseline aligns with PayPal logo. elements is equal to the set in Slate. width of helvetica Neue Light “X” with the “m” in the trademark. EXAMPLES Internet retailer Conference Top Customer Merchant Services Platform Team Shopping Showcase ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 11