12 © 2020 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001 PRODUCT PHOTOGRAPHY Peloton Bike D O • Seat and handlebars should be level with each other • Knobs A and B should be facing south • Knob C should be facing north • Pedal bar should be aligned with cross bar Logo • When shot alone, Bike set up should be at: – F, under touch screen – 28, seat height – E, seat depth • Depending on angle of shot, make sure logo is displayed appropriately on resistance knob • When selecting area for Bike to be shot in, make sure to allow for 5 feet (minimum) distance between Bike and environment • Shoot the Bike from the right side only DON’T • Shoot the Bike with handlebars at max height capacity • Shoot the Bike at a hard profile (touchscreen in view is preferred) • Shoot Bike on mat • Include fitness equipment or accessories other than Peloton for in-room shots. PHOTOGRAPHY KNOB A KNOB B KNOB C