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13 © 2020 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001 CREATIVE ASSETS SOCIAL MEDIA COPY EXAMPLES SOCIAL MEDIA POSTS Suggestions of how to call attention to the Peloton Bike. DON’T • Include celebrities or Peloton instructors in posts • Insert new or non-approved brand hashtags (either yours or Peloton’s) • Mention other competitive fitness equipment or accessor y brands in the same post V1 POST COPY Experience immersive cardio that keeps you coming back for more. The Peloton Bike is now at the XXX hotel. V2 POST COPY When you stay with us, you can stay on track towards your fitness goals. The Peloton Bike is here. V3 POST COPY Join live or on-demand studio classes at any time that works for you. Try the Peloton Bike, now at XXX Club.

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