5 © 2020 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001 MESSAGING Suggested Talking Points for Promotional Use We encourage you to use the following language across all your marketing channels, including email, social, landing pages and more . BRAND VOICE • XXX Hotel is excited to announce the launch of Peloton Bikes in our Fitness Center. • XXX Club now features Peloton Bikes. • Indoor cycling comes to XXX hotel with the Peloton Bike. • Hit your fitness goals while on the go. • Experience immersive cardio that will keep you coming back for more. • Join live or on-demand studio classes at any time that works for you. • Feel like you’re face to face with instructors on a sweatproof 22” HD touchscreen. • Connect your Wi-Fi- or Bluetooth™-enabled device, including heart rate monitors and smartwatches. • Keep your workouts fresh with different themes, difficulty levels and music genres. • With classes that range from 5 to 90 minutes, find a ride for every mood. • Find the instructor, music genre and class type to fit your mood and your goals. HOW WE SPEAK