WHEN A COMPANY NEEDS TO ATTACK 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (24:19 - 24:48) There's certain things that don't work anymore. And then there's one group of founders who are like, “Okay, let's hibernate until the world gets better.” And there's another group which is like, “Let's attack, let's play to win.” Not every company can attack but I think most companies can in their own way. Pete Flint