24 Version 1.2 December 11, 2009 Logo: on backgrounds on backgrounds Place the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable. Please note that the letters of the logo are transparent. They should reveal the background on which the logo is placed while maintaining legibility. Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo General users c ommunications Professionals design agencies