23 Version 1.2 December 11, 2009 Logo: scaling and minimum size Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo Preferred logo minimum size 1-color logo minimum size 0.3125" 0.1875" scaling the Pfizer logo EPS logo files may be scaled to any size necessary for the application, as long as the minimum size requirements are met. For most applications, the logo will be sized at heights of less than 1". minimum size Minimum size refers to the smallest allowable logo size. The logo is available in one size that can be scaled down to a minimum size of 0.3125" high for the preferred logo. The 1-color alternate logos can be scaled down to a minimum size of 0.1875" high. Always maintain the logo’s aspect ratio when scaling. General users c ommunications Professionals design agencies