58 Version 1.2 December 11, 2009 This section provides guidance for creating Pfizer materials. It shows how to combine key elements: the typeface (FS Albert and PDot), color, imagery, and illustration. It also includes samples that demonstrate how to use these elements while adhering to solid graphic design concepts to create on-brand materials. How to build a layout Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand General users c ommunications Professionals design agencies