48 Version 1.2 December 11, 2009 Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / t ypography Pfizer’s primary typeface is FS Albert. Modern, flexible, easy to read, open, and accessible, FS Albert is uniquely suited for a wide range of visual communications. Multiple levels of typographic hierarchy are defined both for impact and clarity of our communications. When to use Use FS Albert for all Pfizer printed communications where possible. Use FS Albert in rendered form for online and electronic applications. When use of FS Albert is not possible, use the recommended system typeface (see page X). The weights shown for FS Albert are approved for use. Purchasing the font Pfizer does not own a company-wide license for FS Albert, and international copyright law forbids us from sharing the font both internally and externally. If you are a colleague or vendor who needs to use FS Albert, a license can be purchased from: ( http://www.fontsmith.com) FS Albert Thin FS Albert Thin Italic FS Albert Light FS Albert Light Italic FS Albert FS Albert Italic fs albert Bold FS Albert Bold Italic The Pfizer primary typeface General users c ommunications Professionals design agencies