27 Version 1.2 December 11, 2009 The Pfizer themeline The Pfizer themeline is a concise statement of our company’s purpose. When it is locked up with the Pfizer logo it communicates our key reason for being in a clear, direct, and engaging manner. Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo-themeline General users c ommunications Professionals design agencies