33 Version 1.2 December 11, 2009 Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / c olor palette The Pfizer colors General users c ommunications Professionals design agencies The color palette is made up of the Pfizer blue and supportive neutral colors (black, gray, and white). The secondary color palette consists of a complementary set of bright colors that convey boldness and optimism. The colors represented on this page have not been evaluated by Pantone, Inc and may not match the Pantone system. Consult a Pantone Color Formula Guide for reference. Pfizer Blue C100, M10, Y0, K10 R0, G147, B207 Hex #0093D0 PMS Process Blue Black C0, M0, Y0, K100 R0, G0, B0 Hex #000000 White C0, M0, Y0, K0 R255, G255, B255 Hex #FFFFFF secondary color palette Primary color palette Gray C0, M0, Y0, K60 R97, G99, B101 Hex #616365 PMS Cool Gray 10 light Green C50, M0, Y100, K0 R125, G186, B0 Hex #7DBA00 PMS 376C/375U c yan C100, M0, Y0, K0 R0, G174, B238 Hex #00AEEF PMS Process Cyan orange C0, M48, Y100, K0 R248, G151, B29 Hex #F8971D PMS 144C/U y ellow C0, M10, Y100, K0 R247, G212, B23 Hex #F7D417 PMS 109C/108U Pink C0, M100, Y0, K0 R214, G0, B110 Hex #D6006E PMS Process Magenta light Blue C43, M0,Y10, K0 R117, G209, B224 Hex #75D1E0 PMS 310 C/U Green C94, M0, Y100, K0 R0, G169, B79 Hex #00A950 PMS 355C/U Purple C78, M100, Y0, K33 R74, G36, B94 Hex #4A245E PMS 269C/268U r ed C0, M100, Y99, K4 R204, G41, B43 Hex #CC292B PMS 1797C/U light r ed C0, M75, Y75, K0 R242, G102, B73 Hex #F26649 PMS 7417C/U