3 Version 1.2 December 11, 2009 Pfizer Branding Guidelines Pfizer is driven by a clear purpose: Working together for a healthier world. Living our Purpose means that across the Pfizer organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications. This document was developed to help us work together to build consistent, branded communications that collectively build Pfizer’s reputation in the communities we serve. Using these guidelines will enable us to create materials that speak to specific audiences while maintaining one, unified voice. Together, we can contribute to Pfizer’s reputation as a leader in global health and well-being Why a strong brand is important