43 Version 1.2 December 11, 2009 Possibilities science humanity leadership themes su B- themes exam P les The Pfizer dotted illustration style Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / dotted illustration Ideas Imagination Pathways Progress Research Data Information Discovery Quality Global Access Collaboration Care Compassion Vision Hope Impact Breakthrough Integrity Pfizer dotted illustration style The subject matter captured by the illustrations brings the concepts within Our Path Forward to life. The illustrations are divided into themes that elevate and support messaging to help tell an overall story. The dotted illustration style conveys the aspirational qualities within Pfizer’s purpose and mission. Illustrations can be found in the Pfizer dotted illustration library at: id.pfizer.com General users c ommunications Professionals design agencies