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52 Version 1.2 December 11, 2009 Build your grid: step 1 Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / Grids General users c ommunications Professionals design agencies 0.25" 0.25" 0.5" 0.5" 0.5" image margin text margin set your margins Set your margins based upon the document size you are building. In the following U.S. letter size sample, the image margin is set to 0.25" inches. The text margin is set to 0.5" inches. scaling your margins When setting margins for formats larger than U.S. letter size. Scale the image and text margins proportionally using the 0.25” margins of the U.S. letter size as the foundation. image margin = 0.25" text margin = 0.5" 8.5" x 11" U.S. Letter Size image margin = 0.3125" text margin = 0.625" 11" x 17" Tabloid image margin = 0.625" text margin = 1.25" 20" x 30" Poster image margin = 0.75" text margin = 1.5" 24" x 36" Poster image margin = 0.1875" text margin = 0.375" 3.6875" x 8.5" Slim Jim

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