30 Version 1.2 December 11, 2009 Pfizer logo-themeline: clear space Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo-themeline Clear space is the minimum “breathing room” maintained around the lock-up. It is kept free of graphics, text, and other marks. It also defines the minimum distance between the lock-up and the edge of a printed piece. The clear space around our logo-themeline lock-up is equal to the height of the logo. Please note that this distance may sometimes be adjusted for select online or exterior signage applications where space is limited. General users c ommunications Professionals design agencies