31 Version 1.2 December 11, 2009 scaling the lock-up The EPS Pfizer logo-themeline lock-up files may be scaled to any size necessary for the application. Do not scale the logo or themeline separately. For most applications, the logo will be sized at heights of less than 1". Always maintain the lock-up’s aspect ratio when scaling. minimum size Minimum size refers to the smallest allowable lock-up size. The lock-up is available in one size that can be scaled down to a minimum size of 0.3125" high for the lock-up with the preferred logo. The lock-up with 1-color alternate logo can be scaled down to a minimum size of 0.25" high. Always maintain the lock-up’s aspect ratio when scaling. Pfizer logo-themeline: scaling and minimum size Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo-themeline 0.3125" Minimum size for preferred logo with themeline 0.25" Minimum size for 1-color logo with themeline Maintain a consistent aspect ratio when scaling General users c ommunications Professionals design agencies