68 Version 1.2 December 11, 2009 Opportunities to Build Partnerships New acquisitions for a healthier world Opportunities to Build Partnerships New acquisitions for a healthier world Opportunities to Build Partnerships New acquisitions for a healthier world Discovery c over 1 Type and image combine to tell a complete story. c over 2 Use dotted illustration to enhance story. c over 3 PDot display type is used to emphasize the message communicated by the image and headline. Sample brochure covers Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout Cover 1 Cover 2 Cover 3 General users c ommunications Professionals design agencies