67 Version 1.2 December 11, 2009 Combining typography, imagery, and illustration Balancing the main elements of the Pfizer visual system in layouts is useful for telling strong Pfizer stories. The following shows examples of Pfizer visual elements, and the layout demonstrates how to most effectively combine these pieces. Inspire Opportunities to Build Partnership imagery t ypography FS Albert PDot logo Grid c olor Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout General users c ommunications Professionals design agencies