45 Version 1.2 December 11, 2009 Pfizer dotted illustration don’ts incorrect usage of the dotted illustrations Use the dotted illustrations as shown on the previous page. Incorrect use harms the integrity of the visual system. Clean Do not use more than one dotted illustration or PDot typeface together on the same application. Do not distort the dotted illustrations. Do not scale the dotted illustrations as a smaller graphic. Do not use dotted illustrations on a busy background. Do not color the dots. It is always used as a knockout to white. Do not use the dotted illustrations as literal icons. vision care step 1 step 2 step 3 Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / dotted illustration General users c ommunications Professionals design agencies