44 Version 1.2 December 11, 2009 e ye Wash station e ye Wash station Pfizer illustration style The Pfizer dotted illustrations will help to create a proprietary look across Pfizer communications as well as convey the aspirational qualities within Pfizer’s Purpose and Mission. The illustrations are divided into themes that elevate and support messaging to help tell an overall story. use only one dotted illustration per application Over solid Pfizer color fields, or background imagery always use as white that is knocked out Over solid Pfizer color fields, or background imagery use the dotted illustration as a large concept Do not use as literal iconography. Pfizer dotted illustration rules Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / dotted illustration General users c ommunications Professionals design agencies