PITCHANYTHING HERE’S WHAT’S INCLUDED 1-PAGE PITCHBLUEPRINT IDEAS DEALS PITCH ANYTHING RAISE MONEY SALES PROJECT COMPANY TEAM AND TRACKRECORD The complete 1-Page Pitch Blueprint THE DIFFICULT OUR SOLUTION PROBLEM WE SOLVE ( HIGH LEVEL ) that can be printed, shared and WHY IT’S HARD TO KEY FEATURES copied and used to pitch anything. SOLVE THEPROBLEM MAJOR VALUE THE 5 BASIC FACTS THE WHAT IS CHANGING IN COMPANY DELIVERS BUYER SHOULD KNOW THE MARKET AND ONE GOOD REASON TO BELIEVE IT NOW DELIVERED IN LESS THAN 60 SECONDS AND HOW YOU NEED US TO SUCCEED SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF detailed income projections are provided on page 4 ROI, KEY ECONOMICS AND MOST IMPORTANT NUMBERS 10% 20% 30% NEXT STEPS STARTING POINT FORECAST BY YEAR AND RATE Summary of next steps, time constraint and other control YEAR 1 YEAR 2 YEAR 3 elements. Why we think this forecast will hold true and what current trendlines are in the market CONTACT INFORMATION TELEPHONE EMAIL ALSO INCLUDED are four real world examples of 1-pagers that have sold deals, raised money and created large deals. These show how it was done in Consulting, Medical Technology, Start-Up, Real Estate Deals. INTERSECTION CAPITAL IPO In Healthcare, there are dozens of companies interested in the IN THE DEVELOPED MARKETS REAL ESTATE FUND DEAL M&A value proposition of ANTI-INFECTION TREATMENT. We have SUMMARY EXIT ANALYSIS MAJOR METROS - CALIFORNIA identified— and explore give segments where there is a clear M&A rationale THERE ARE 250 MILLION VIDEO GAME PLAYERS to acquisition. Over 50 companies are represented. MANY/MOST/ALOT WANT TO JOIN A COMPETITIVE TEAM, SO THERE KEY INVESTMENT MERITS DETAIL THE PROBLEM WE ARE WORKING TO SOLVE KEY FEATURES HOSPITALS AND URGENT CARE FACILITIES RELY on two methods to handle RESIDENTIAL REHAB infection. If either of these treatments don’t work, your chances of getting very High-margin, high EBITDA products IPO RATIONALE SHOULD BE 50 MILLION TEAMS. BUT THERE ARE ONLY 1M. WHY? sick go up substantially. Zinc enables intercellular adhesion of the bacteria. Large new-customer pipeline >$1B Remove the zinc, and the bacteria cannot build its protective biofilm because Products are two generations ahead of the cellular building blocks won’t bind together. Without a protective competitive offerings ACME mechanism, bacteria is much more susceptible to antibiotics. Limited options to investors in the HPA segment HOW ARE 49M+ PLAYERS FAILING TO JOIN COMPETITIVE TEAM PLAY? 1. Remove It. 2. Kill It. 3. Cover it. 5 WEEKS JOIN A 70% FAILURE In technical medical terms Dressings are used in an attempt IPO HERE’S THE this is called debridement. It is and includes antibiotics applied to seal out bacteria and control BASIC MATH the removal—that is surgically topically (creams or foams) or moisture content. Many come $15 AVG. COST TEAM AFTER 90 DAYS cutting out—of a patient’s dead, given intravenously. with additives to absorb excess damaged, or infected tissue. moisture or assist in healing. usa management team INTERSECTION CAPITAL DEAL Mike Smith is the account HEALTHCARE SUMMARY MARKET SIZE AND GROWTH executive for ACME and leads AN OPPORTUNITY TO INVEST IN THE IC REAL ESTATE FUND EXIT ANALYSIS HIPA RELATED PRODUCTS $120B business development. The jump from player to team is much harder than you would 4 KEY REASONS: WHY TECHNOLOGY IS HARD TO DELIVER [email protected] think ... because being on a team is a little like being in a band: We are focused on California areas in the southern KEY INVESTMENT MERITS DETAIL 800-555-1212 lots of strong personalities need to work together smoothly. It STEAM GROUPS don’t give you enough information SECTOR HEALTHCARE LARGE PAYORS Dr. Smith is currently the UCLA Eminent looks fun but the work of “winning” is intense and requires hard on the team you’re signing up to play with. population centers and growth regions. CONSUMER PRODUCTS Scholar of Medicine where he is a Professor in 1 FOCUS EXIT ANLYSIS the Department of Molecular Biochemistry and work and strong sense of team; not something gamers are GEOGRAPHIC FOCUS LOS ANGELES Microbiology. Dr. Smith focuses his research in known for. FORUM THREADS don’t give you enough detail on HEALTHCARE IT mechanistic studies of cellular adhesion and Based on five years experience in the syndication of assets with INVESTMENT FOCUS SHORT HOLD HIGH YIELD receptor-mediated signaling to include the 2 a prospective teamate. EXIT DATE 2020 LAB/DIAGNOSTICS study of bio receptor disease. He has over 40 stabilized cash-flow to retail investors, primarily in residentiall assets, TARGET SIZE $30M Peer Reviewed publications and 2 patents to Mike Smith is the account executive for REDDIT POSTS take too much time and are difficult for his name.and a PhD in Molecular Biophysics DreamTeam and leads business development. Intersection has identified a green field opportunity in this market that MARKET SHARE TARGET $80M from Yale University and was a Postdoctoral 3 Reddit novice to navigate TARGET PROJECT COMMITMENT $5M Fellow at the California Institute of Technology. [email protected] 800-555-1212 FIND A PLAYER sites are too thinly populated and are yield for investors, and significantly improved profitability for our TIME TO CAPITAL MARKETS EVENT 4 largely amatuer efforts by non-gamers. investors. INTERSECTION CAPITAL TARGETS RESIDENTIAL UNITS FOR SHORT HOLD U S M : I M N A While investor demand remains high, sellers are turning their product too slowly, eroding their O R I Y T C E margins. Both the velocity and volume of equity absorption in the market has slowed over the S last 14 months. Driving this slowdown is the change in the rate of income that is being offered to investors: cap rates have been steadily decreasing and there has been a corresponding drop in yields. In the market for Exchange retail investors, income is a priority. S Managing Director Oren Klaff, Director INTERSECTION CAPITAL Mr. Klaff has worked with Intersection since 1999, and joined full time TARGET in 2006. He is responsible for wholesaling the company’s real estate INTERSECTION CAPITAL RESI +1.310.359-0779 acquisitions and management of the selling group. He also serves Carlsbad CA 92008 as the company’s Chief Acquisition Officer and is responsible for the [email protected] company’s extensive collateral portfolio and the document preparation $75M and financial review. Mr. Klaff has syndicated $100MM of real estate iand oversees the marketing of a $300M real estate portfolio. CONSULTING AGREEMENT: SUMMARY OF CONTRACT DEVELOPMENT SCHEDULE NET PROGRAM COST TO DEVELOP $2M 2019 2020 2021 MARKETING & AD PLACEMENT MEDIA AND LAUNCH ASSET CLASS LOCATION ASSET BUDGET Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Actual COST in RESIDENTIAL LOS ANGELES $8.2M ROI MARKETING TARGET RESIDENTIAL ORANGE CO. $8.0M RESIDENTIAL TBD $3.2M RESIDENTIAL LOS ANGELES $5.4M summarized CURRENT PERFORMANCE TARGET SPEND & ROI RESIDENTIAL ORANGE CO. $2.1M REDUCTION OF COSTS OUR VALUE & METHOD RESIDENTIAL TBD $2.1M We are a digital marketing agency offering RESIDENTIAL LOS ANGELES $5.4M customer acquisition services for companies DOCUMENT PREPARATION WEEK 1 $470K looking to generate leads and sell products DIGITAL MARKETING $250K online. Everything we do is in support of the WEEK 1 final conversion delivering the right ANNUAL MINIMUM WEEK 2 28% message at the right time. $2,100,000 $6,440,000 CONTRACT PERIOD WEEK 3 2018 FULL YR. TARGET CPI WEEK 3 $1.25 COST REDUCTION TARGET ROI WEEK 4 3.15X Organic Search is like a snowball, or flywheel, the more you push and turn, the TOTAL SPEND Q1 WEEK 4 $1,700,000 greater the results. While search engines VOLUME REDUCTION WEEK 5 -18% evolve, the principles are still the same $199,600,000 $139,150,000 today - answer questions & deliver the best Bryan Smith is an Internet Sarah Jones is CEO of possible user experience. entrepreneur with almost 400Q a top advertising CURRENT CLIENTS INCLUDE $12,100,000 $10,900,000 20 years of experience agency in the U.S. that has pioneering digital compa- helped its clients capitalize nies, and a track record for on industry changes. growing businesses in During her 12-year tenure disruptive markets, Sarah has lead the agen- b Once your website is properly aligned with technical and optimization standards, the ongoing including the meteoric rise cy’s adaptability, building efforts focus on growing the voice and authority of your business. of 400Q as a top digital best in class practices WE SOLVE THIS PROBLEM CORE SOLUTION ELEMENTS agency. across creative and media. Organic search is excellent for Our technology creates fast access 1 driving traffic, but very difficult to 2 to page 1 organic search results. CREATIVE MEDIA BUY SETUP/TRAIN LICENSE MEASURE ROI compete for. THE KEY CHALLENGE KEY FEATURES We deal with the difficulty of 1. Fast implementation 2. Low cost +1 800-555-1212 $5,660,000 REDUCTION 3 getting page 1 placement. 4 3. Measureable results 4. Reporting IN UPFRONT COSTS [email protected] Pitch Anything Blueprint 7