THE PROBLEM WE ALL HAVE CONFUSING IDEAS AND LONG PRESENTATIONS There is a fundamental disconnect between the way a typical sales presentation is prepared and the way it is received by a buyer. As a result, at the crucial moment, when it is most important to be convincing, nine out of ten times we are not. Our most important information has a surprisingly low chance of getting through. You need to understand why this disconnect occurs in order to fix it, overcome it, and successfully sell your products and ideas. YOU MAY HAVE A STRONG OFFERING, BUT BECAUSE THE MARKET HAS OVERWHELMED buyers with too many of every kind of deal, it’s hard to get BORING AND COMPLEX attention. The bottom line: a weak pitch affects your ability to close a sale DEALS DON’T DO WELL IN and generate revenue. TODAY’S MARKET THE FIX There is a new standard: compelling content that is ruthlessly distilled and delivered with visual and narrative power. INTERSECTION CAPITAL DEAL REAL ESTATE FUND SUMMARY MAJOR METROS - CALIFORNIA CONSULTING AGREEMENT: SUMMARY OF CONTRACT KEY INVESTMENT MERITS DETAIL NET PROGRAM RESIDENTIAL REHAB MARKETING & AD PLACEMENT COST TO DEVELOP $2M MEDIA AND LAUNCH Actual COST in ROI MARKETING TARGET REDUCTION OF COSTS summarized OUR VALUE & METHOD CURRENT PERFORMANCE TARGET SPEND & ROI We are a digital marketing agency offering customer acquisition services for companies DOCUMENT PREPARATION WEEK 1 $470K looking to generate leads and sell products DIGITAL MARKETING $250K online. Everything we do is in support of the WEEK 1 final conversion delivering the right ANNUAL MINIMUM WEEK 2 28% message at the right time. $2,100,000 $6,440,000 AN OPPORTUNITY TO INVEST IN THE IC REAL ESTATE FUND 2018 FULL YR. We are focused on California areas in the southern CONTRACT PERIOD WEEK 3 population centers and growth regions. IN THE DEVELOPED MARKETS TARGET CPI WEEK 3 $1.25 COST REDUCTION TARGET ROI WEEK 4 3.15X Organic Search is like a snowball, or flywheel, the more you push and turn, the Based on five years experience in the syndication of assets with TOTAL SPEND Q1 WEEK 4 $1,700,000 greater the results. While search engines THERE ARE 250 MILLION VIDEO GAME PLAYERS evolve, the principles are still the same stabilized cash-flow to retail investors, primarily in residentiall assets, VOLUME REDUCTION WEEK 5 -18% $199,600,000 $139,150,000 Intersection has identified a green field opportunity in this market that today - answer questions & deliver the best Bryan Smith is an Internet Sarah Jones is CEO of possible user experience. MANY/MOST/ALOT WANT TO JOIN A COMPETITIVE TEAM, SO THERE entrepreneur with almost 400Q a top advertising CURRENT CLIENTS INCLUDE $12,100,000 $10,900,000 yield for investors, and significantly improved profitability for our 20 years of experience agency in the U.S. that has investors. pioneering digital compa- helped its clients capitalize SHOULD BE 50 MILLION TEAMS. BUT THERE ARE ONLY 1M. WHY? nies, and a track record for on industry changes. INTERSECTION CAPITAL TARGETS RESIDENTIAL UNITS FOR SHORT HOLD growing businesses in During her 12-year tenure U disruptive markets, Sarah has lead the agen- b Once your website is properly aligned with technical and optimization standards, the ongoing S M : I M N A While investor demand remains high, sellers are turning their product too slowly, eroding their O R I Y efforts focus on growing the voice and authority of your business. T cy’s adaptability, building C including the meteoric rise E margins. Both the velocity and volume of equity absorption in the market has slowed over the S HOW ARE 49M+ PLAYERS FAILING TO JOIN COMPETITIVE TEAM PLAY? last 14 months. Driving this slowdown is the change in the rate of income that is being offered to of 400Q as a top digital best in class practices WE SOLVE THIS PROBLEM CORE SOLUTION ELEMENTS investors: cap rates have been steadily decreasing and there has been a corresponding drop in agency. across creative and media. yields. In the market for Exchange retail investors, income is a priority. S Organic search is excellent for Our technology creates fast access 5 WEEKS JOIN A 70% FAILURE 1 driving traffic, but very difficult to 2 to page 1 organic search results. HERE’S THE CREATIVE MEDIA BUY SETUP/TRAIN LICENSE MEASURE ROI compete for. Managing Director Oren Klaff, Director BASIC MATH THE KEY CHALLENGE KEY FEATURES INTERSECTION CAPITAL Mr. Klaff has worked with Intersection since 1999, and joined full time TARGET $15 AVG. COST TEAM AFTER 90 DAYS We deal with the difficulty of 1. Fast implementation 2. Low cost in 2006. He is responsible for wholesaling the company’s real estate INTERSECTION CAPITAL RESI $5,660,000 REDUCTION getting page 1 placement. 4 3. Measureable results 4. Reporting +1 800-555-1212 +1.310.359-0779 acquisitions and management of the selling group. He also serves IN UPFRONT COSTS 3 [email protected] Carlsbad CA 92008 as the company’s Chief Acquisition Officer and is responsible for the [email protected] company’s extensive collateral portfolio and the document preparation $75M and financial review. Mr. Klaff has syndicated $100MM of real estate iand oversees the marketing of a $300M real estate portfolio. DEVELOPMENT SCHEDULE The jump from player to team is much harder than you would 4 KEY REASONS: WHY TECHNOLOGY IS HARD TO DELIVER think ... because being on a team is a little like being in a band: 2019 2020 2021 ASSET CLASS LOCATION ASSET BUDGET Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 STEAM GROUPS don’t give you enough information lots of strong personalities need to work together smoothly. It RESIDENTIAL LOS ANGELES $8.2M looks fun but the work of “winning” is intense and requires hard 1 on the team you’re signing up to play with. RESIDENTIAL ORANGE CO. $8.0M RESIDENTIAL TBD $3.2M work and strong sense of team; not something gamers are RESIDENTIAL LOS ANGELES $5.4M known for. FORUM THREADS don’t give you enough detail on RESIDENTIAL ORANGE CO. $2.1M a prospective teamate. RESIDENTIAL TBD $2.1M 2 RESIDENTIAL LOS ANGELES $5.4M Mike Smith is the account executive for REDDIT POSTS take too much time and are difficult for DreamTeam and leads business development. 3 Reddit novice to navigate [email protected] 800-555-1212 FIND A PLAYER sites are too thinly populated and are 4 largely amatuer efforts by non-gamers. Pitch Anything Blueprint 4