Content thumbnail Pre-roll Views Objective Playbook
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Bid types Let’s talk video bid types With the Pre-roll Views objective, you’re paying for reach via new views on your videos. But all view counts are not created equal — so we offer a variety of video bid types to ensure that you’re driving the views you want. Twitter offers three unique video bid Here’s how it types, with their own distinct works. tradeoffs and benefits: Twitter’s cost-per-action These three bid types differ in the duration the video is watched pricing means you only pay (often referred to as ‘s' or ‘sec’) and what percent of the video needs for the results you’re looking to be in view onscreen (often referred to a flat %) for the view to be to drive. counted. Below is an overview of each: 6s/ Only get charged for video + Pay for a views that are at least 6 longer, more 50% sec with the video player premium view 50% or more in view. 2s/ Only get charged for video + Maximize your views that are at least 2 reach at a lower 50% sec with the video player cost with a 50% or more in view. standard view Only get charged for 3s/ video views that are at + Ensure complete least 3 sec with the viewability of 100% video player 100% in your creative & view. its elements 11

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