Video creative best practices Creative best practices After reviewing thousands of campaigns, we’ve put together a list of ways you can drive the best return for your ads. Keep it short Grab attention Persistent branding Aim to keep videos at 15 quickly Video ads with clear logo seconds or less to Use movement and show placement drive 36% higher maximize branding impact. talent in the first few brand recall. Clear branding 15 second video ads tend seconds of your video. should be included within to see 3x higher Keep in mind that the the first 3 seconds of the completion rates over 30 video can be skipped ad, but preferably stay on- second ads. after 6 seconds. screen the whole time. ⏲ Strong visuals Captions + sound Keep automatic 97% of people focus on off pre-roll treatment Include captions or text- in mind visuals on Twitter, so make sure it’s eye-catching and overlay so that your Pre-roll videos display a features your product or message comes through publisher thumbnail (and key message. without sound. Closed skip option for creative captions and text overlays longer than 6s) in the create 28% longer view bottom right-hand corner times on Twitter and of the player frame, a Average ROI is 1.8x higher countdown bottom left, for videos that don’t and your handle’s logo in require sound to be the top left corner of the understood. player frame. 09