Raise Millions by Hustle Fund VC Page 49 Something to prove to the investor that you’ve weathered storms before and you can take on future challenges that’ll eventually arise. Problem Your pitch deck's problem slide is arguably the most important slide in your deck after the team. Even if you've developed the most innovative, cutting-edge technology the world has ever seen, people won't buy it if it's not solving a real problem. And if no one is buying your product, investors won’t have any incentive to write you a check. Every unicorn business: 1. solves a real problem... 2. ... that's important enough for people to pay to fix 3. ... and applies to a large audience If your problem slide doesn't quickly demonstrate those three points, investors might not even look at the rest of the deck. So this slide is super important. Now, it’s possible that you are solving a huge problem but you stink at explaining what that problem is. This can cause investors to make some assumptions about the business and think things like: ● This isn’t that big of a problem hustlefund.vc / @hustlefundvc