Raise Millions by Hustle Fund VC Page 54 untapped opportunity in the marketing automation industry. Pretty cool, right? 2. Framing your story (especially when investors hate your space) Unfortunately, having a differentiated solution isn't enough when you're in an industry that investors won't touch. Let's say I’m building a media company for teachers. My business will include a newsletter, Facebook group, and events. Here's the problem: investors don’t like media companies. This is because media companies typically earn revenue through sponsorship or ad dollars, and those require a massive audience to bring in meaningful revenue. So instead of pitching my business as a media company, I’m going to pitch it as a data business. For example: There is not currently a database of teachers in the United States. My company, CoolSchool, will collect dozens of data points on this audience, which we can use to sell products, services, and memberships. In this example, I’m not changing the core elements of my business. But the newsletter, Facebook group, and events are a means by which I’ll collect the data. And I know that investors love data companies – because there is so much you do with data once you hustlefund.vc / @hustlefundvc