Raise Millions by Hustle Fund VC Page 72 3. Do your research VCs often tailor their investments around a certain type of business. Their focus could be an industry (VR vs. marketplaces), founder profile (female founders vs. founders in a specific region), or size (pre-seed vs. Series A). Many VCs won’t take the time to respond to emails from startups that aren’t in their sweet spot, let alone take a meeting with them. As one investor told us, “I’m far more likely to book a meeting from a cold email that seems like it could be a good fit for my firm’s mandate than I am to book a meeting from a warm intro to a company that isn’t a fit.” 4. Ask for intros, strategically Most founders ask the same generic question at the end of their meetings. “Here’s our blurb, can you share it with anyone who may be interested?” The founders or investors say, “Sure, of course” to be nice. But we all know they never actually share your info with anyone. Now this isn’t a bad question to ask, per se. The intent is actually great. But this question feels too general. Here’s our advice: Change the way you ask. “Can you think of one person who might be interested in hearing about my company?" hustlefund.vc / @hustlefundvc
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