Raise Millions by Hustle Fund VC Page 71 1. Highly fragmented – over 80% of hippo education is distributed through mom-and-pop stores and only 20% is branded, elite hippo education 2. Structurally inefficient – archaic supply chains require significant working capital for inventory and long lead times to launch new classes / educational content for hippos 3. Un-segmented – Product offerings are split mainly into expensive, elite hippo education or cheap made-up content for hippos with nothing in between HippoCo has addressed these issues and created a direct-to- consumer educational brand that offers affordable, useful educational content for the millennial hippo. We co-design and market new educational products in collaboration with top teachers at traditional hippo schools. The results are validating our model and popularity with hippos: ● Annualized revenue: $900K USD, growing +70% QoQ ● Margins: 50% – 60% ● Strong unit economics: CAC: $25, 25% repeat purchase rate in the past 6 months Founders are third generation hippo teachers and technologists from the Bay Area. Best, Elizabeth hustlefund.vc / @hustlefundvc