Raise Millions by Hustle Fund VC Page 70 2. Get a warm intro Investors are 93% more likely to take a meeting with someone who has been recommended to them. If you don’t have a second-degree connection to an investor, one tactic is to reach out to one of the investor’s portfolio company CEOs. Start by introducing yourself and asking for their advice on something startup-related. Then once you’ve developed a relationship with her, ask the CEO for an intro to their investors. When an investor gets an introduction to an emerging startup from one of their star CEOs, they’re more likely to take you seriously. If they say yes, write an email that makes it super easy to forward to that investor. Example of an email that the CEO can forward to their investor: Hi Jake, Thank you in advance for sending this to Martha at BigCrazy VC. We’re raising our seed round and I’d like to get her thoughts on HippoCo. Here’s a quick background: The $180B hippo education market is antiquated and ripe for disruption: hustlefund.vc / @hustlefundvc
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