Raise Millions by Hustle Fund VC Page 57 marketing, lead generation, sales pipelines, etc. They’ve expanded their offerings along with their audience as they grew. For early startups, you don’t have many resources. So it’s really important to go after a specific niche. The more targeted and specific the niche, the better it’ll be. At the same time, you need to have some vision of expansion because investors want to understand how this can become a big opportunity (like Hubspot). The best way to display this in a pitch deck is through three circles that describe your different markets. For Hubspot, it can look something like 1. Small market: SMB SEO tool 2. Medium market: SMB marketing automation 3. Large market: Enterprise marketing automation This shows investors the initial market you’re in now and what your growth plan may look like in the future. Traction If you’re really early, you may not have much traction yet, and that’s OK. But selling before you launch demonstrates that your team has the capability to build an audience. Since customer acquisition can be a business' biggest roadblock, it's compelling to see some information about your go-to market (GTM) strategy. hustlefund.vc / @hustlefundvc