Raise Millions by Hustle Fund VC Page 59 Super compelling GTM strategy: ● Free assessment of Airbnb host’s listing + comparison to similar listings ○ Results: 200 leads captured, 100 assessments completed, 17% conversion rate into paying customer ● Tactical webinars ○ Results: 1 published webinar, 100 registrants, 5% conversion rate into paying customer ● Money-back guarantee ○ Results: Of the 22 paying customers, 1 requested refund Why is the second example so much more compelling than the first? Because it shows investors that not only are you thinking creatively about your go-to-market strategy, but you’ve already gained some traction. Even if the numbers aren’t great, demonstrating that you can move quickly and experiment with different tactics gives investors a reason to believe in your team. They want to see that you’re making progress and if you’re capable of building the tech, especially if your product is complicated software. So if you’re super early stage, show investors something – an MVP, results from your small experiments, or even a Figma design – will go a long way. hustlefund.vc / @hustlefundvc