14 Build a Mini Website You never get a second chance to make a first digital impression. PDF’s lack insight, innovation and professionalism. So why not dedicate a mini-website for your proposal? After all, the proposal is the “moment of truth” for potential buyers. Ditch the static, and move to the interactive and innovative. A mini-website could solve all the problems with the traditional PDF and say “innovation” with actions, not words. You could increase brand visibility, organize your content, get feedback and improve your initial impression through the quality of your proposal. When you stand out for the quality of your proposal, buyers will believe that you can deliver to their standards and more.