12 Add Video It’s proven practice that video can engage viewers on a visceral, emotional level. So why not make your proposal more immersive by embedding videos straight into your mini-site? PDFs and PowerPoints fail to support immersive video - but RELAYTO microsites are rich-media superstars. “Video is like pizza - even if it’s bad it’s still pretty good”. Not only do you increase viewer engagement by embedding videos, you also stay clear of distractions that may occur if you were to take viewers to other websites. YouTube is designed for viewers to stay on YouTube. This is a real concern when you are trying to showcase your proposal. By embedding video onto your own mini-site ,you can engage with your content, persuade and minimize the distractions.