2018 MAGIC NUMBER
 Magic Number suggests our sales and marketing investments 
 are prudent, even when all fixed headcount costs are included. Magic Number Guide < 0.5 Not ready to invest in S&M < 0.75 Evaluate > 0.75 Invest in S&M OUR MAGIC NUMBER INCLUDES
 All-in Sales & Marketing spend and HC. On average, 15-20% of this goes toward Marketing salaries (CEO, CMO, etc.) and external firms (PR, design) that do not directly contribute to acquiring revenue. RIPPLING METRICS - PLACEHOLDER DATA ONLY • SLIDE 8