Basic Guidelines for Santander 12 50% 40% 5% 5% Primary colors Our color palette has evolved Red is our color still, but it is now more intense. We have added white, that provides light and simplicity and blue that brings freshness and technology. We have done an initial recommendation on color usage % as it is very important to keep a balance. 2. Color palette WHITE HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0 RED PMS 485 C HEX #EC0000 RGB 236 0 0 CMYK 0 100 100 0 R AL 3020 SKY PMS 649 C HEX #DEEDF2 RGB 222 237 242 CMYK 10 3 1 0 BLACK PMS PROCESS BLACK HEX #000000 RGB 0 0 0 CMYK 0 0 0 100