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foundation p. 14 open frame online 27 18 px. px. 3 h 2 h The instructions for building the 9 px. h open frame to be used online are 9 px. 27 px. h 3 h slightly different form the instruc- 9 px. h tions for printwork. All three sides of the open frame have the same thickness, and the size remains the same in all online executions. Which means that the size of the Sony logo and the tag- line remain the same as well. The sizes are as follows: thickness of the sides of the frame: 27 pixels height of the Sony logo: 9 pixels height of the tagline: 7 pixels Most of the online executions will be animated. In that case the open frame should appear on the first frame. On following frames the left side could disappear. The Sony logo is shown on the first frame and on the last frame. The tagline only appears on the last frame. 0.8 h 7 px. 27 p x. 3 h Preferably use an animation in a horizontal direction to empha- size the idea of the open frame. For building guidelines see page 90.

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