building tools p. 41 photography Sony lifestyle photography shows the world we recognize, but in a unique way. This perspective can derive from a shift in the scale or composition; or perhaps the camera uses an unexpected and distinctive vantage point. Color is a fundamental feature of many Sony products and the rich experiences they offer us. In all Sony photography color should be vivid, sharp, focused and set a specific mood. If the images are black and white or desaturated, other colors in the layout should be avoided.