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building tools ( ) In April 1984, when Sony launched the High Definition Video System HDVS , it received rave reviews: “It’s like seeing a glossy color photograph.” The image quality was so high that it could even be used to appraise fine arts such as paintings, and antique drawings. “The scenery shown on the screen is so real that it’s like one is looking out a window.” The new HD system had a richer color and more emotion than ever before. It’s this ethos we take to our photography. 2.3 p. 40 Sony photography is iconic and offers an photo- unexpected perspective through unique content, graphy lighting, focus, cropping, or composition. Photography is crucial to the way we communicate. Through a richness of color and emotion, it can truly bring the amazement of Sony to life.

SONY Brand Book - Page 40 SONY Brand Book Page 39 Page 41